Macs Explore – The Business System Project
Macs Explore – Building Digital Systems for a Growing Travel Brand
When Christina McEvoy first reached out, she had a clear vision to build a thriving travel brand that empowers others to explore the world through authentic experiences. What she needed was the tech and system support to bring that vision to life.
Over the past two years, we’ve worked together closely to turn her ideas into a streamlined, profitable digital business.
From funnel strategy to product creation, every launch we built has helped her grow her community and expand her digital presence.
The Journey
Our collaboration began with the launch of her Tourism Board Guide, designed to help travel creators pitch and collaborate with global tourism boards. After the success of that product, we went on to build and automate additional funnels for her UGC Guide and Group Trip Guide — each tailored to her growing audience of travelers, creators, and influencers.
Alongside her digital product systems, I also helped redesign and optimize her website pages to reflect her brand’s evolution, making it easier for visitors to explore her offers, resources, and community.
The Systems
Each funnel was strategically built on kajabi, creating a smooth user experience from discovery to purchase.
Our focus was on:
Designing beautiful, on-brand funnel pages
Creating all Beautiful Social media Assets for the launch
Setting up automation and email follow-ups
Tracking sales and optimizing performance
Ensuring every launch aligned with her growing goals
The Impact
Today, Macs Explore runs a sustainable digital business with multiple automated funnels that generate consistent income while she focuses on growing her travel community and collaborations.
What started as a single funnel project has evolved into a long-term partnership built on trust, creativity, and growth. Working with her over these two years has been an incredible journey, watching her brand expand, her products evolve, and her systems become stronger with each launch.
Christina’s Story is proof that when your systems work, your business grows consistently and confidently.
If you’re ready to simplify your systems and scale your digital business like she did, let’s chat about building your custom setup.